As I have mentioned before in other posts I am a collector of manifestos. For one of my current initiatives I was recently on a web site called nugg.co (not .com). I noticed the menu item “Manifesto & Values”. The page was comprised of a typical manifesto, but what I liked was that the values were shown along side the manifesto. Here was one page that tells you what you really need to understand about the organization before you start any possible future relationship with them. Linking the Manifesto with the Values is a great approach.
I’m in the process of developing a manifesto for one of my initiatives (Genuine Wealth / Be Genuine). I’ll be taking the Manifesto/Values approach now.